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RJ Performance launches major expansion plan (February 11th, 2010)

As a frontrunner in the vehicle and industrial heavy-duty diesel engine market in North America for last thirteen years, RJ Performance is now all set to penetrate further deep into the market.



As a frontrunner in the vehicle and industrial heavy-duty diesel engine market in North America for last thirteen years, RJ Performance is now all set to penetrate further deep into the market. To make this ambitious expansion plan a great success, experts at RJ Performance are evaluating every business activity. “To submerge the possible increase in the prices of all diesel engines, it is must to optimize our operational activities. Expansion of operating areas will help us to get the best deal from the manufacturers - simply because of enormous ordered volumes and we have decided to share the benefit with our customers,” said the Chief Marketing Officer - RJ Performance Canada.  

The strategic management team at RJ Performance is optimizing every practice related to sourcing, market research, service-standardization and delivery periods. The changes in the current policies are made after the detailed statistical analysis of real-time data collected through months of surveys. The marketing director of RJ Performance said, “To make this analysis more realistic, we conducted surveys covering vivid areas and customer segments. Although, it was a time taking process, the results guided us to go for a ‘zero error’ plan. We are sure that our clients will feel the difference.”

Now, RJ Performance offers “No core charges” along with other schemes while selling diesel engines. Spare-parts of every diesel engine will also carry improved warranty conditions. The diesel engines parts, which are scarce at other outlets, would be readily available with RJ Performance because of the improved storage capacity and direct procurement processes from manufacturers.

Apart from this, RJ Performance has also restructured the customer support division so that customers from far off areas can easily avail expert-level services. People possessing out-of-date diesel engine in remote locations may also think to change or remodel their engines without worrying for the availability or cost of spare-parts. RJ Performance is tying up with skilled and experienced service engineers so that the customers get high-quality services. To reduce maintenance bills further, diesel engine users may also be offered various membership schemes. “As our expansion plan is primarily drafted with feedback from end-users, even the distant diesel engines users will find it more reliable as well as cost effective solution for their installation and repairing needs. Be it cost or quality we will provide the best to our customers,” added the Marketing Director - RJ Performance.  http://www.rj-performance.com



RJ Performance
RJ Performance Calgary, Alberta, Canada
www.rj-performance.com